Earlier this year, Taco bell gave fans a new way to enjoy their iconic sauce packet flavors, through tortilla chips. Due to the great success, Taco Bell is rolling out a new flavor for a limited time only. The limited-edition Diablo Tortilla Chips will be available in participating 7-Eleven stores, with plans to make it available in additional grocery and convenience stores through November. Adding another twist of individuality, the Diablo Tortilla chips will be black due to the vegan, kosher, gluten free and natural vegetable juice making these treats naturally darker.
Taco Bell has already a few items in the CPG space, allowing customers to access its items outside of their locations in retail. Additionally, it provides Taco Bell a way to integrate into their customer’s life through snacking moments. While a Jack in Box FMCG line may not be in the near future, having a goal of integrating Jack in the Box with an FMCG partnerships could help drive awareness and additional cravings for JIB products.
Jack's Snack Bites 