First there was software as a service, entertainment as a service. Now there’s mobility as a service.
Lyft has announced the launch of all new monthly subscription plan called “The All-Access” which allows 30 rides per month for an up-front monthly fee of $299. The new program allows Lyft to be one step closer to their goal of making car ownership optional. Lyft’s ultimate message is simple: Ride more with us, and we will help you save money. The company suggesting that Americans on the monthly subscription stand to save 59% each month compared to owning a car.
Lyft, like many brands, has the challenge of finding ways of how stand out against competitors. With this monthly subscription, Lyft has found an edge and new model to drive commitment against competitors. Paying up-front in exchange for the promise of paying less overall, which is much more effective at getting ongoing customers rather than trying to undercut rivals through lowering fares.
While the QSR space is extremely competitive, is there a way to leverage the trend of an upfront subscription model to apply to the QSR loyalty space? Particularly leveraging our mobile app to help drive this?
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