Burger King plans to focus on restaurant remodels and operational efficiencies to drive sales, following third-quarter results that fell short of expectations. Specifically, the chain is pinning its hopes in the Burger King of Tomorrow restaurant image. Already the brand has completed roughly 100 restaurant renovations, with hundreds more renovations planned for the fourth quarter, the company said.
Burger King continues to center around focusing on the following priorities: Restaurant image, technology, operations and marketing, each of which they believe will help drive sustainable comparable sales over the long run. CEO Daniel Schwartz said the new designs are also going to include exterior, guest-facing enhancements, like the construction of double drive-thru lanes, and outdoor digital menu boards.
Outdoor digital menu boards are expected to drive increased check, allowing for integration with other technologies, like mobile apps, and provide franchisees cost savings on printed menu and media signage.
Double drive thrus allow are expected to improve throughput and speed of service, which given Jack intends to create a zero-wait time perception, we need to ensure we’re actively delivering on this if our competitors are actively making improvements to the speed of drive-thru.
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