The delivery space is getting even more crowded, now with Chick-Fil-A officially joining in on the delivery game Nationwide by expanding its partnership with DoorDash to provide delivery to 1,100 stores.
Though many other QSR chains have been the forerunners in the delivery or app space, Chick-Fil-A has utilized a test period to gather feedback from consumers, and use these learning to tailor their service with the idea that if the user did not have a good experience, that requires a second look at the entire strategy. As late as it may be to the QSR delivery game, Chick-Fil-A is overcoming that with the quality of the entire experience by getting it right from the start. Some insights gathered in their test period were that orders peak during dinner and on inclement weather days and Delivery sales are highest for restaurants near Hospitals and Universities. Door Dash was also integrated into the POS system to allow a seamless experience from the kitchen management to getting the food at home just the way it was expected. We know Millennials are the most tech savvy, so it makes sense that delivery is peaking around Universities. How can we leverage this insight to ensure we’re catering to our College audience with mobile delivery incentives to drives sales?
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