Facebook has partnered up with best-selling author James Patterson to exclusively release his new novel “The Chef” globally through Facebook messenger. This first of a kind digital novel will allow readers to immerse themselves into the storyline through visual and interactive content. Users will have the unique opportunity to search and interact with characters on Facebook, with exclusive video and audio content to help them tie back to the story. Lastly, Facebook is looking to expand the reader’s experience by providing a community with other readers as well as an exclusive Q&A with the author himself.
This partnership came as an easy step for James Patterson as his short writing style of aligned well with the Facebook Messenger’s platform, this partnership amplifies storytelling’s ability to adapt to new platforms given the adaption of consumers consuming mobile content on-the-go. We as brands to tell stories at scale, but not necessarily in long-written format – an opportunity to engage an audience that are directly leaning into content, in an environment they’re regularly actively participating.
Jack's Snack Bites 