Google Maps is looking to incorporate social functionality by incorporating a chat function with businesses on maps. While it’s well established as a location and direction guide, previously allowing updates for consumers to rate and review businesses, it’s taking a step further in creating that connection between the user and store locations, with the chat functionality. Google sees this as a long-term initiative, driving competition in the likes of Yelp. But what does this function exactly mean for Google Maps’ identity? What is Google Maps now? Will it be the jack of all trades and a one stop shop for direction and more? Or will it only confuse users with a cluttered environment? We’ve highlighted the importance of 24 hour customer service, this chat functionality looks like it’ll further drive brands importance of having instant feedback/ communication, especially when they’re searching out a Jack location.
Jack's Snack Bites 