Starting Nov. 12 until end of the year, KFC is introducing Fried Chicken & Waffles across the US. The build is simple: KFC’s famous friend chicken on top of a Belgian style waffle with syrup. It’s also available as a sandwich starting at $5.99.
Over the last few years, we’ve seen the boom of local, hole-in-the-wall restaurants like ‘Roscoe’s Chicken and Waffles’ and more restaurants offering the item. These restaurants attract both the high loyalty customers and Millennial “Foodies” who keep up with the latest trends, and have become a sort of social commodity. KFC adding waffles showcases they’re aiming to attract a new audience base, and move into the QSR+ competitive category.
While the Chicken & Waffles combination is nothing new, KFC’s addition has people asking, “Why didn’t we think of this before?” KFC, a specialist in fried chicken, is riding the wave of the love for Chicken and Waffles.
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