Revenue generated on Thanksgiving increased by 18% YoY thanks to window shopping from the couch. For the first time Mobile reportedly dominated online Thanksgiving Day purchases, with 54% of online orders. As one of the top shopping days of the US holiday season, we saw the peak in mobile orders following the trend. Traffic was highest after 4 PM, and peaking 8-10 PM, meaning shoppers enjoyed shopping and while browsing post-Thanksgiving dinner.
Earlier this year Nike had partnered with Snapchat for their new releases and orders, highlighting the demand and attention are clearly there for consumers in the mobile and social space. Brands continue to create seamless experiences online for consumers; Thanksgiving and Cyber Monday (more like Cyber Week) were the perfect opportunity to see this come to life in a full scale, but this year we also saw a tease phase heavily utilized to tease anticipation surrounding the deals with SMS and push notifications up 159% YOY.
So regardless of the day itself, you can see that brands have utilized a phasing strategy that has continued for well over a week in most instances.
Jack's Snack Bites 