Burger King is accepting McDonald MacCoins, redeemable Big Mac cryptocurrency, at participating stores in Chicago to promote their Big King XL product. The MacCoins were no longer redeemable after December 31st, 2018 and Burger King is cashing in on the opportunity to conquest potential customers. This comes after a longer running conquesting war between the two QSR giants. Burger King is fully embracing its role as the conquesting troll to McDonalds. A few months prior, Burger King debuted their the “Whopper Detour” which placed a 600 foot geofence around McDonald locations and served any passersby a message to order a Burger King Whopper for only a penny.
This type of very public competitive conquesting makes for a very entertaining spectacle for consumers online and on social media. Brands have taken the initiative to bring this fighting to Twitter and Instagram and audiences take part in the conversation becoming emotionally vested in these “wars”. The Wendy’s twitter has been a buzz-filled account to their very public shady tweets about fellow QSR competitors and the audience are hooked on watching the drama unfold. It’s an organic way for brands to stay relevant on the in the social space and attract a younger audience who are actively engaged on these platforms.
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