As branded Chatbots continue to service customers, the negative backlash continues surrounding their inability to handle unique, specific or pressing questions from customers. Given Bots are not designed to handle questions of this granularity, it can leave people feeling dissatisfied with the service they’re receiving. Fortunately, there is new advancement in Chatbot Technology that has been built to counter this problem: AI powered Chatbots. By leveraging machine learning and natural language processing, these more sophisticated Chatbots are able to respond in a more natural, human way. Some of the best Chatbots currently serving consumers and businesses in 2019 are: Watson, Bold360, Rulai, LivePerson, Inbenta, Ada, and Vergic. These Chatbots all have an aspect of greater sense of personalization to the consumer that almost provides the experience of communicating smoothly with another human being. They are pre-trained with content in their specific industry, that can understand historical chat or call logs, and a times, can even predict user behavior and grasp customer preferences.
Today, personalization of service is the key to reaching and keeping consumers brand loyal. If someone has a bad customer experience, whether it be online or in person, it can ruin that particular brand for that person for years to come. Given consumers associate Jack as the brand of JIB, we need to ensure that when we launch into this space that we create a customer experience that is as seamless, and efficient as possible to ensure no negative backlash. However the possibilities are endless in bringing Jack’s voice to live via AI for consumer interaction and we’re excited to start testing opportunities surrounding this in the coming future, whether starting in platforms such as Waze etc. to drive that voice association between AI & Jack.
Jack's Snack Bites 