Chipotle just released their rewards program, called Chipotle Rewards. And in an interesting twist, from March 12th to March 15th, Chipotle partnered with Venmo to pay back up to 25,000 people per day based on the number of times they mentioned Chipotle in their transaction summary. Each pay back ranged $1 to $500 and the payment from Chipotle appeared in their account as a Chipotle pepper emoji.
This partnership came from the already existing organic support chipotle had on Venmo. They recognized that “Chipotle” was one of the most mentioned names, excluding burrito emojis. It was also the perfect opportunity to showcase that convenience factor for millennials, who utilize the venmo app almost daily.
This is a fantastic, and efficient PR stunt that really got people talking about Chipotle and rewarding customers for their loyalty. This is a great example of how Chipotle recognized how people lean into a daily convenience vehicle to satisfy their cravings for a brand.
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