Fast-casual pizza chain MOD Pizza is utilizing their loyalty rewards program to offer customers the opportunity to give back to their local community. Currently, for every dollar spent, one point is added in their reward system, and customers can choose to redeem these points for menu items and other discounts. Now, MOD Pizza is allowing customers to cash in these points to give a $2 donation to the charity Generosity Feeds, a nonprofit that provides meals to children facing poverty. MOD customers have already donated enough to give back nearly 500,000 meals and are aiming to provide over 1 million by the end of the year.
Jack in The Box has been associated with various charitable organizations, such as Make-A-Wish and No Kid Hungry, and have provided back to the communities which are the reason the company is able to operate. As we can see from MOD Pizza, giving a choice to the consumer to give back personalizes the experience. This is a great usage for the mobile app and rewards program by localizing it and tying it back to the community. Could Jack push for a case for the mobile app and increase loyalty and promoting that Jack truly “Got Your Back” this year for No Kid Hungry?
Jack's Snack Bites 