Postmates is now launching a new delivery option, called Postmates Party that allows for group orders. Several friends that are in different locations can now start a group order, and the deliverer will make stops to each location. While this means the order now might take longer to arrive, the delivery fee is dropped. For now, Postmates is only launching this in major US cities and restaurants like Shake Shack and Blaze Pizza have already opted in for this delivery option.
Group rides were added to Uber and Lyft a few years ago in an attempt to be a cheaper option for consumers and keep more money in their pocket. This same idea of Postmates party makes sense, as a delivery person normally does head out with multiple orders at one time and simultaneously Postmates gains multiple orderers.
We expect Postmates to partner with messaging apps or social apps where conversations are already happening so the ordering of food is a natural step for everyone.
Facebook group messenger:
Person A: “Is anyone getting hungry? I just had dinner, but I’m still craving something.”
Person B: “Should we all get some Jack in the Box?”
Person C: “Here’s a link to Postmates for Jack in the Box. They have the lowest delivery charge at this time.”
We often talk about delivering food to a larger group, but expect all of them to be together at one place. But what if we hopped on the idea of a virtual community and set up real life delivery for our fans who engage with our content through Instagram’s new co-watch feature!?
Jack's Snack Bites 