Twitter just launched a new prototype app, called “Twittr,” a feature where tweets will be displayed in more “chat-like” environment with color distinction between the original Tweet and replies.
Twitter’s main user-base is built on the communal aspect of everyone contributing to a conversation. But it looks like they see that users want more of a conversation with the original post and other users. This one to one conversation will change the content of conversation, especially for business Twitter accounts. We expect questions and comments that are now more general such as, “Where do you get your ingredients?” to more personalized ones such as, “Will we get free coupons at UCLA this year?”. If used correctly, this can build loyal followers with strong brand voice. Perhaps, getting these select consumers to be the foundation of our own Jack loyalty program that gets them discounts, free swag, or even a secret menu only available to them!
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