In honor of the final season of HBO’s Veep, Stamps.com teamed up with the cable network to release limited time only commemorative stamps for the fictional TV president. The stamps will be found on the front cover of the most recently issuance of the Washington Post and will be sent to over 10,000 paying subscribers in the Washington DC metro. These stamps would legally be allowed to be used by anyone and in true Veep fashion would be printed upside down to align with the humorous nature of the show. Over the course of the show’s seven season run, HBO has executed similar PR tactics, creating memorabilia that showcases show’s political nature with a satirical twist. For example, certain posters for the show resembled President Obama’s ‘Hope’ poster during his presidential campaign.
This PR stunt with Veep, Stamps.com, and the Washington Post is a match made in heaven. With Veep entering its final season and the comical, yet political nature of the show, this execution is a perfect bridge for this type of audience. With Jack Box himself already establishing his creative and witty tone, perhaps there is some type of vendor we can partner with for a similar type of activation when a specific current event is relevant in a JIB market.
Jack's Snack Bites 