Earlier this year, following their reveal at CES, Impossible Foods announced its partnership with Burger King to make meatless Whoppers. Now Beyond Meat, a competitor to Impossible Foods for plant-based meat alternatives, will co-star in Del Taco’s Beyond Taco.
The movement toward meatless options in the QSR world shows no sign of stopping anytime soon. Many competitors have already put their stake in the ground – Carl’s Jr.’s veggie burger with Beyond Meat, A&W’s Beyond Burger, Quesada’s Beyond Meat Burrito, and Ellen has been petitioning for McDonald’s to add in a vegan option also.
Offering vegan options and meatless alternatives is becoming the key ingredient in not only being ‘in’ and following the trend, but also expressing diversity. Especially since Millennials and Gen Z are known to support brands that align with their values, QSR brands can use this to stand up for environmentally friendly options. What are we doing at Jack to cater to this growing trend, and provide an option for those who stand for Different Rules in their own right?
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