Students and University administrations are creating Instagram accounts such as @Penn2023 and @WashU2023 to create a space for prospective students to make friends, share tips for classes and/or transportation, etc. before they came on campus. Each student sends in a picture of themselves and a short bio to the account, and each school’s account will validate and posts on the account.
While traditionally, universities have created these accounts on Facebook, they’re quickly adapting to the platforms that are being utilized by this audience – the freshmen Class of 2023 is the Instagram generation rather than the Facebook generation.
Currently, these accounts are not recognized as “official” school accounts, but this trend is growing throughout the US to proliferate into more schools. What this means for brands is that sponsoring activities are no longer on campus ground, or even bound to the traditional fall to summer time. Since most acceptance letters go out during spring, there’s an online opportunity to sponsor these prospective students during the 6-8 months before they are even physically on campus!
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