L’Oreal is using their products as infographics to show the disparity of women leadership in their new ad campaign ‘This is for Men’. Despite being a female centric brand, these ads are largely directed at men. Born from the insight that that Germany still only has 8.6% of publicly listed board members as women *study by the Peterson Institute for International Economics, the University of Arizona Eller College of Management and Korn Ferry Hay Group.
Taking a social stance as a brand is always a risky move. Yet, when attempting to authentically communicate with an audience, a social stance may be a leeway to integrating and gaining trust with these audiences. When considering other brands who have taken a stance, such as Nike’s recent Colin Kaepernick campaign; it clearly caused a divide between the Nation, yet it did cement Nike’s authenticity when speaking to multicultural audiences and resulted in 31% increase in sales days following the campaign launch. As Jack continues to find ways to reach multicultural audiences, being aware of what causes r& tension points resonate with these multicultural communities is as important as the way we communicate to them, to speak authentically when looking for their business.
Jack's Snack Bites 