Space, the final frontier… for advertising? It was reported that PepsiCo originally had plans to advertise its product through a space orbital billboard, but it seems they have allegedly decided to drop their plans. Regardless, the PR aspect has been achieved. Using a Russian startup, StartRocket, they allegedly planned to promote their new energy drink, ‘Adrenaline Rush’, by using small satellites and the reflection of the sun. There is no clear reason why PepsiCo decided to distance themselves from this report, yet it does fuel thought for what OOH advertising is capable of.
OOH billboards still often play in the traditional space, but it does not mean it can’t be innovative. Window 4 OOH planning seems to be a testament to how different Jack is looking to re-imagine OOH. Our planned OOH barricade, while true to its traditional roots, is innovative in how OOH can garner attention. Though space may not quite be in the immediate sights for Jacks and other brands, innovating and reimagining a traditionally viewed media still allows a space for creativity.
Jack's Snack Bites 