San Francisco may become the first city to ban facial recognition software with an ordinance called ‘Stop Secret Surveillance’. Many are starting to view this technology as an invasion of privacy and gathering of information for unknown purposes. Under this ordinance, surveillance technology includes license plate readers, biometrics (Iris and facial scanners), and software that allegedly forecasts criminal activity. Part of what ignited this ordinance is China’s current surveillance and monitoring of Muslim citizens.
While AI is growing and being refined, we must consider consumer’s negative perspectives, which largely is the presumption that their privacy is becoming threatened. As we’ve seen before, data leaks and hacks have left many consumers weary of sharing their data. While using AI such as voice activation/recognition, AR and other new forms of technology are innovating for brands, there still needs to be conscious efforts to gain their consumer trust and data protection.
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