Snapchat releases “Landmarkers” lens that allow to detect manmade structures and transform them into different visuals using AR. Now when you face your camera to the Eiffel Tower, you can add in fireworks or movie characters climbing the tower or even create it into a character spitting rainbows out of its mouth. Snap partnered with the creator community to design lenses for over 5 landmarks around the world and is planning to roll out more. We expect entertainment and gaming brands to quickly jump on this opportunity to promote their characters and new releases – Why not have a haunting scene at the Santa Cruz boardwalk to promote the movie “Us”? Rather than running traditional banners within Sports stadiums, should we instead bring outlier statues to life with Jack?
During Snap’s Partner Summit in April, Snap also released updates to its AR technology that can now:
- Read and solve math problems
- Recognize shoppable items and pull up online shopping options
- Listen to music that’s playing and provide streaming links
- Characterize real life food or other items on screen
When it comes to especially Gen Z, Snapchat falls in the top 3 social media channels. While Snap started with AR as its main bread and butter, we’re seeing that they’re involving its partners like Shazam and Pandora in improving the technology. We can expect other social media channels like Instagram to follow incorporating these features within their own platforms as well.
Jack's Snack Bites 