Following the recent closure of Toys R Us, the race to become the go-to-store for the holidays is stronger than ever. Target announcing that they’re doubling their holiday toy assortment and making room in stores by a “quarter-million additional square feet” to accommodate.
Target stores will host more than 25,000 hours of holiday playtime and events, 2,500 new and exclusive toys, and will launch ‘Toy Hub’, an online catalogue that aims to make it easier to search through hundreds of selections.
The level of in-store merchandising unveiled by Target highlights it’s less about selling merchandise, and more about selling ideas and experiences. Providing a positive physical space allows the relationship between a brand and the customer to grow, and Target is another example where a brand understands the importance of creating a memorable and Instagrammable in-store experiences in order to capture consumers’ attention.
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