Ever heard the saying, you can’t say you’re a comedian, rather you must tell a joke to prove you’re a comedian? Well, what better way to prove your jackets feel warm in cold climates than to have your customers test drive it out in chilly sub-zero temperatures?
To help customers try out its $1,000 parkas, Canada Goose Holdings Inc. is introducing frigid rooms to a range of their brick-and-mortar locations, enable shoppers a realistic moment to try before they buy.
This is a great example of bringing an experiential and ‘instagrammable’ aspect into their space, that helps overall sales objectives and PRability of the brand. It’s also adding a 5th sense to the experience, one that isn’t as common. What can we do that is more than smell and visual to create an experience within restaurants, or even more so, a pop-up to bring our senses to the outside?
Jack's Snack Bites 