Target is using AR in their app for users to visualize their Christmas tree shopping. “See It In Your Space” is part of the Target app that allows customers to virtually place a tree and other décor items in their home.
It seems Target is taking advantage of the market space that’s opened after Toys R Us and Sears stores closures, and furthermore trying to compete directly with Amazon. Features such as expedited shipping and utilization of technology in the user experience have proven efficiency for Target as Christmas trees have been selling at twice the normal rate.
Target’s introduction of AR is not new, but it’s likely taking learnings from companies such as IKEA, who have seen success with the same tech capabilities that utilize AR to imagine your room with IKEA furniture through its app – which saw over 2 million app downloads and 2.3 billion visitors to the website, showcasing it has a positive effect on overall business, not just app downloads.
Target is another brand that’s found a perfect way to educate and bring AR technology to consumers in a way that’s both of benefit to the consumer, fun and easily digestible way. As AR continues to grow, we need to future think how we can utilize this technology within our app to benefit the consumer.
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