Out-of-Home continues to be one of the most effective channels for QSR brands to extend their reach to potential consumers. While some companies believe that OOH is an outdated media channel, compelling arguments can be made for why this is still an effective media:
- Communicate with local communities to drive local traffic
- Promote mobile campaign messaging to reduce wait times in drive-thrus
- Gain valuable location data
One thing this article does not mention is the PR-ability of OOH. When we think of OOH, we immediately think of billboards and digital boards. However, OOH has been a fan favorite of entertainment brands or other brands who want a literal on the ground experience. For Jack’s W4, we are taking full advantage of barricades, movie theaters, and other unconventional formats and layering with PR promotion in order to have an even larger splash.
Jack's Snack Bites 