The delivery company Hermes wants to make package deliveries more personalized and meaningful by giving the sender a chance to connect with the recipient via a personal video message. To do this, their Innovation Lab created Hermes Play, which allows a pre-recorded message to be uploaded via the Hermes Send App. A 2d barcode can be scanned on label by the recipient to view the video message, which will be displayed using AR that plays on the parcel itself.
With a decline in personal hand written cards over the years, and the act of even picking up the phone to call friends/relatives becoming almost obsolete, Hermes is looking to become the modern solution to intimate connections with these AR video messages. With big events such as Mother’s/Father’s Day, Valentine’s day, etc. can Jack inject himself into the movement and drive an emotional response from our consumers with personalized ‘Jackogram’ AR style messages/content?
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