KFC Middle East is taking the experience of a ‘drive thru’ and replicating this within Social Media feeds. In the appearance of ad, a virtual window is rolled down to reveal a KFC employee who greets the guest (the person scrolling), and asks how he can assist them satisfy their KFC craving with suggestions of menu items available. Users can then swipe through and have the capability of ordering instantaneously.
Consumers online today are very smart, and are weary of ads interrupting their online experience. KFC has opted for a more engaging unit, rather than pure awareness assets such as video and static imagery which can often get scrolled past within a split second to combat this. They’ve also looked to bring delivery to a platform where consumers already are, rather than trying to direct them to another platform/app so the consumer can easily pick what he/she is craving and place an order without interrupting their online experience. We’ve seen Taco Bell recently create the first ‘ski thru’ drive-thru, KFC with an Instagram feed drive-thru, so what are we at Jack with the Drive-thru space given we were the real innovators (OG) of Drive-thru in the QSR space?
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