Podcasts are becoming a prime space for brands to capture audiences at their most engaged level. With over 2.6 billion downloads in 2018, podcasts are a growing platform that are continued to be viewed as valuable ad space. Streaming audio giant Spotify recently required Gimbal, the major podcast production company to help add more programs to their already growing library. This acquisition will provide brands a new avenue to purchase ads within podcasts to reach their intended audience.
We’ve seen examples of brands who have launched their own branded podcasts, Trader Joes being a successful example. Their branded 5-part episode podcast was un-expectedly in the top 10 Podcast download, featured on Apple Podcast. Joes has become a cultural phenomenon because of their affordable yet highly unique products. This podcast saw great success, why? Because people want to know more about relevant brands because they want to do be a part of a bigger social conversation. McDonalds had a limited series podcast in which they discussed their perceived disaster strategy campaign of releasing their widely popular Szechuan Sauce out to the public. This PR stunt saw great success given McDonalds provided consumers the behind the scenes storyline. Staying on top and ahead of cultural moments, or purely providing more insight into our business is key for brands to continue to cut through the clutter and have a voice. Ultimately this showcases the power Brands have, if done correctly, to drive a loyal and engaged fan base. Jack brings such a unique voice to the QSR landscape, it would be a natural fit for us to align with a podcast or better yet, create a podcast that holds true to our brand values that attracts that younger, more engaged audience.
Jack's Snack Bites 