Cult favorite chocolate-hazelnut spread brand, Nutella, offered Amazon Alexa users free samples of their products for one day only. The Alexa owners had to register online to input personal information and shipping address locations but had to voice command their Alexa device to “send me a sample of Nutella” to activate the offer. The parent company of Nutella, Ferrero, is the first company to use a voice-controlled ordering tactic like this for sampling campaigns across the US.
Sampling products is an effective way to grow a consumer base by allowing people to try an offering to those who might not want to commit to buying a full price product. It is no secret that people love free things and Nutella decided to capitalize on this innovative tactic that no other brands were yet to activate, by providing consumers that first-time user experience as added value – of course that drives strong brand love. Knowing how heavily invested Jack is in E-sports, it would be a fun way to integrate in-game delivery ordering during play which seems no other QSR brand has done before. Anything to keep the brand top of mind while providing the consumer a personalized experience is key to retaining loyalty and expanding the audience base.
Jack's Snack Bites 