To Protect Its Business, Kroger Is Building An Amazon-Style Flywheel

Kroger is making a push to move their audience away from its traditional retail business model and moving more towards their online presence. Reports have shown year over year that businesses are ditching the traditional model of focusing solely on in-store purchase and shifting to a heavier online presence. The business is being threatened by Amazon’s business and is looking to be where consumers are naturally gravitating towards buying items online and having it conveniently delivered to homes without much effort for the consumer

Kroger sees the value in having their online business be a one-stop shop. Shoppers are now craving convenience more than ever. Platforms such as Amazon are providing ease in the shopping space but now brands are finding their way back to offer similar service. Jack has the ability to compete in this space by pushing through delivery options for online customers. Having a platform that offers the customer one single platform where they can shop, order and pay all in one boosts customer loyalty.