Dominos will partner with Xevo to launch an in-vehicle app platform in which drivers can order their pizza on the screen while they’re on the road. This new in-vehicle app will perform the same functions as the mobile app such as ordering, finding store locations and being able to track one’s order. One feature of the app is to have the user’s recent or most ordered items already preloaded so when they use the app again it’s just as simple as pressing one button.
More than ever customers are craving convenience especially when they’re on the go. Being able to have a platform in which people can act upon their craving’s instantly is enticing for several reasons but most importantly it allows for the consumer to be less overwhelmed by options if the opportunity is already being presented to them with such ease. This theme of having a personalized platform that is constantly learning and making smarter decisions to understand the wants and needs of a consumer, makes the platform more appealing. Given some of Jack’s major markets are heavy commuter DMAs this tactic could prove effective by getting those people on the road to pre-order meals to conveniently have them ready to eat by the time they get home. We also know drive thru is a major part of Jack’s business.
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