Trends have shown that sales in organic products has increased according to a year over year study by Nielsen, in part, due to Millennials and Hispanics. Millennials saw a 14% YOY increase in purchasing organic products while Hispanic’s saw 13% YOY increase.
Key organic products that saw the biggest spike in sales were: Kombucha (42%), sandwich bread (18.8%), of key relevance to our W4 product launch – fresh chicken (11%), and chicken eggs (6.9%). Studies have shown that young adults are overwhelmingly more health conscious than previous generations, actively making purchasing decisions that reflect these values. The younger generation tend to want to support businesses/products that are environmentally sustainable while it’s suggested that Hispanic consumers are overwhelmingly connected with organic items because traditional cultural recipes rely on those ingredients.
For the food industry to attract these healthier-minded millennials and Hispanics, who have a strong buying power and an even more evolved perception of food/health, food companies need to stay aware of emerging trends across the industry to stay relevant to these consumers. Their menu must adapt to a changing food ideology – we have seen a number of Fast Food companies (Chipotle, Chick-Fil-A, Burger King) recently attempt to implement “healthier” menu items to attract these audience segments. Given W4 launch is surrounding chicken, do we know if Jack have a POV on organic or non-gmo ingredients?
Jack's Snack Bites 