In continuation of Voice, Honda’s Dream Drive prototype looks to include a range of voice activations in-car such as payments for fuel, parking and movie tickets, and location sharing, etc. Roughly 99 million commuters across the US are now connecting their auto dashboards online and Honda is jumping on the chance to bring voice command purchasing to the masses. Visa, Honda’s original in-car payment partner, is committed to expanding its capabilities to make sure drivers have access to purchase a variety of consumer goods all within the comfort of one’s vehicle. Mastercard and Paypal have been added as partners to increase the method of payments drastically.
The power of voice capabilities in vehicles redefines what you can do while driving, and is literally “on the go”. Being able to look up directions, restaurant reviews and nearby gas stations all through voice commands makes for less distracted drivers. The voice feature also can play movies, games and access online search capabilities. The smart technology featured in these vehicles is an extra layer of connectivity in which provides the driver a customizable and ease-filled experience. It will no longer be enough to be mobile friendly, but brands will need to think beyond that to capture every bit of attention of the consumer.
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