Consumers are attracted to coupon and loyalty incentives when making the decision to try new QSRs. According to a study conducted by Publishers Clearing House, nearly 50% of consumers are enticed to try new restaurants based on couponing alone. Standard ads are not enticing customers like they use to in the world of pre-online devices. They are increasingly year-over-year being attracted to app driven payment when rewards are given for loyal use. In recent years major QSRs such as Starbucks, and Burger King have implanted successful loyalty program to attract potential consumers and retain them by offering substantial bonuses.
Not only do online loyalty programs and discounts entice customers, but users are prone to have bigger digital orders vs in store tickets. Brands have an opportunity to use these programs to their advantage by being able to send these coupons straight to the pockets of consumers to retain their business and entice them to frequent more through exclusive perks. As more brands are understanding that these rewards programs are quick ways to get consideration amongst a crowded field, they are finding loyalty doesn’t come easy or last long. Larger chains have an advantage in developing more sophisticated apps due to their access to more capital. However, larger chains aren’t immune to customers multiple choices and in the same study, many have stated that they are not hesitant to go to other QSRs. Overall consumers often have little hesitation to these rewards and often favor brands who are generous with their offerings.
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