App Annie, an app analytics platform, released consumer spending trends and predictions within major verticals including Gaming, Retail, Restaurant & Food Delivery, Banking & Finance, Video Streaming, Social Networking & Messaging, and Travel.
Across all verticals, a common theme was as time spent on mobile devices and apps increased significantly, so did spending. Total spending power on app stores is expected to surpass $120 billion in 2019, as consumer spending pattern continues to shift heavily toward mobile.
Time spent in shopping apps globally totaled 18 billion hours in 2018, and mobile is expected to be 75% of total e-commerce transactions by 2021. This is evident in brick-and-mortar giants like Target and Walmart integrating mobile in loyalty programs, POS payments and in-store mapping systems. Similarly, mobile gaming companies have utilized the hyper-casual gaming such as Helix Jump or Hole Jo to grow and separate themselves from console gaming. In-app spending within gaming is expected to reach 60% of all consumer spend in 2019.
QSR is taking advantage of where people are spending time and money, as consumption of food and drinks services through apps globally increased 150% from 2016. We saw heavy investment in promotions focused not only on LTO’s, but on mobile and app usage. McDonald’s and Chick-Fil-A led the loyalty programs promotions scene, while Burger King set a standard on promoting app downloads with the $0.01 Whopper campaign, hitting #2 on overall downloads on December 5 and resulting in significant MoM sales performance.
Jack's Snack Bites 