The streaming wars show no signs of slowing down anytime soon. Reports allege that Apple is in motion to launch their own streaming service to rival that of other major streaming platforms. It is reported that not only will Apple create their own original content but it will partner with various established studios to launch exclusive programming. Examples of the exclusive content they have released prior on their Apple Music platform has been reality show, Planet of the Apps and the hit segment Carpool Karaoke.
All original content will be housed on the streaming platform for paying customers to access much like the competitive landscape.
What will be interesting to see coming from Apple is if they will monetize through ads. The company is known as the walled garden and doesn’t even allow foot traffic studies or the sale of their users’ data, especially given the recent FaceTime fiasco. If the company decides to steer away from their walled garden reputation then that would open the doors for brands to be advertised on their platform. This would be an incredible platform to Jack to have equity on because of the heavy connection with music and culturally relevant content that would live on an Apple streaming service. How do we balance in-stream ad breaks to capture those who don’t mind ads, but also deliver a premium experience by integrating Jack in the Box within the storyline?
Jack's Snack Bites 