Smart phone, smart cars, smart homes, what’s next? Nike is launching an AR function within the Nike app so users can scan for the correct shoe size. This came from an insight that 60% of consumers are wearing the wrong shoe size. Now using the app, customers can get the most accurate suggestion down to the millimeter.
Nike has always been an active player in incorporating technology, so it’s no surprise they’re continuing to push the boundaries of innovation by acquiring a 3D scanning company that uses real data to provide a service that no one knew they needed and bringing convenience right to them. While most people don’t see the need to measure shoe size, Nike aims to educate consumers on why this is important, especially since the wrong shoe size can lead to serious physical injuries.
This is not only a cool feature to have that affects the point of purchase, but this also means more data for Nike in regard to their target. Now depending on the age, Nike can make predictions to when the customer is most likely to look for a new purchase and be in the forefront of the mind.
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