A new category of Wearable technology has emerged in the case of ‘Hearables’ (think Apple AirPods), which are becoming increasingly smarter with Apple’s Airpods soon to be able to respond to Siri in late 2019. According to CCS Insight, shipments of these wireless devices rose from 2 million in 2017 to 6 million in 2018 and a Gartner forecast from November 2018 shows that ear-worn devices are estimated to surpass those of smartwatches by 2022.
Although only 1.4% of wireless headphone owners interacted with voice assistants in 2018, Voice continues to be the next step in the evolution of how people interact with information since it’s more natural than using a keyboard or touchpad, and requires less steps to gather the information. Thus, this number is expected to increase drastically with Google, Amazon, and Microsoft all expected to launch hearable products in the near future to compete against AirPods.
With Jack in the Box having a very distinguishable tone and voice, there is a tremendous opportunity for Jack in the Box to utilize these near wearables to create a connection to the brand. People will be out and about their day with these hearable devices and be able to ask Siri/Alexa anything, whether it be the time of day or ordering Jack in the Box via Postmates. These headphones will also have the functionality for 3D audio which we can provide the ability to give consumers an expanded listening experience while going about their daily lives.
Jack's Snack Bites 