Millennials hold an enormous influence within all industries, and as this generation continues to mature, so does their digital usage. Brands need to learn to adapt and ensure they are reaching Millennial’s not only with an authentic voice but also the following:
- Retailers must bridge the gap between in-store and online given that two thirds of Millennials use both platforms to research before making a purchase decision
- Brands should not ignore the “buy” button and look to incorporate it within their social platforms given that Millennials rank high in social purchases
- Email marketing continues to be a workhorse for digital marking with guaranteed results
- Millennials are most likely to embrace emerging Technology, therefore having a favorable reaction to brand messaging through different mediums
- Lastly, Millennials are willing to bypass the human interaction at POS and favor an automated system
Jack in the Box has already made strides in adapting to emerging and maturing Technology as we continue to refine delivery options and amplify messaging through various online and social channels that speak authentically to Millennials. While Jack in the Box does not use automated POS system, we’ve seen other brands in the QSR space lean in to help reduce labor cost. According to the eMarketer Ecommerce Survey, 57% of A18-34 regularly use an automated POS system therefore introducing an automated system would be welcomed and easily adapted to.
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