It’s said that a ‘picture is worth a thousand words’! Better yet, can a picture tell you a thousand words? Shackleton Whiskey has figured out a way to let a photo do the talking. Shackleton has partnered up with Shazam for a branded AR experience that will let users take a photo of a “peel and reveal” sticker on its packaging to bring alive a 3D version of their founder’s 1907 Antarctica expedition.
Shazam continues to be an ad-free platform, although continues to showcase innovative ways to drive brand integrations. Shackleton are utilizing their existing assets as their storyteller, their packages, to provide a new experience with little to no change to their existing product and packaging.
AR is fun, immersive and interactive that allows brands to be highly engaged with users. But more importantly, it can be used strongly to drive brand story-telling, which is the case for Shackleton. They’re aiming to cut through the clutter and be memorable versus using only traditional digital formats, by using a platform that’s accessible to large audiences with smartphones. For the QSR space, AR could trigger a range of desired food senses to drive appetite that perhaps a traditional app may not drive as strongly.
Jack's Snack Bites 